Despite the fact that most financial innovations are traditionally associated with the retail segment, the actual structure of the global economy is different. According to various estimates, approximately 70–75% of global economic activity falls within the B2B sector, while the B2C share accounts for only 25–30%.
This is natural: before any product or service reaches the end consumer, it passes through an entire chain of interactions between businesses—from raw material suppliers and manufacturers to logistics companies, distributors, and retailers. In fact, every consumer purchase is the result of a series of B2B transactions that generate significantly greater economic volume than the final sale itself.
That is why the corporate segment is increasingly becoming one of the key drivers of financial technology development. While retail fintech has long been familiar to users, embedded finance solutions for businesses open up a much larger market and can significantly transform how companies manage finances, obtain funding, and interact with their clients.
Read more: https://biz.liga.net/ua/other-industries/opinion/koly-rakhunok-staie-finansovym-instrumentom-iak-e-invoicing-pryshvydshuie-biznes
